Guess what - as you might have noticed I literally spent the whole last week in Berlin and with Berlin Press Days around the corner, I had all the reason to do so. Whenever I visit the city it feels like I´m coming home, which, considering the frequency of my visits comes as no surprise [...]
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Born and raised in Vienna
based in the world´s fashion metropoles
Way Of Jay is a Men´s Fashion and Lifestyle Blog based in Vienna, Austria. Following the journey of fashion mind Ilja Jay, talking menswear, lifestyle and providing a distinctive approach to fashion. Inspiration for the dedicated.
However Ilja Jay Lawal is not only a fashion blogger and model. He´s one of the founders of the Viennese Fashion & Lifestyle label “TrueYou”, which stands for unconventional, revolutionary appearance as well as innovative Collaborations.
Two of his most recent projects are the Network Agency FOLLOW, which serves as a Plattform to network, and Fitness Festival Vienna, which provides a Playground for everybody who loves being active. As a young entrepreneur he´s constantly looking to develop himself and his projects.
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