Ambition is priceless.

The ones who are crazy enough to think they can change the world, are the ones that do.

First and foremost Ilja Jay Lawal considers himself to be an individual who loves creative projects & innovative ideas of all kinds. With a Bachelor´s Degree in Communications & Management, he has equipped himself with all the necessary tools needed for successfully building an audience and interacting with a community.

With the founding of his own fashion brand “TrueYou” he an his team managed to create something revolutionary in Vienna: a Label with the purpose to inspire people to live their dreams, all while staying true to your beliefs. TrueYou is known throughout all of Austria for it´s unique approach to fashion and innovative collaborations. 

While currently undergoing his Masters Degree in Management he deals with the challenge of managing TrueYou´s very first store, which is located in Vienna´s first district and the build up of several new projects such as FOLLOW & Fitness Festival. In order to stand out in today´s society, which is full of charismatic leaders and innovative Start Up´s it is essential to build a functional and effective network.

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