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Food. Water. Denim. Let´s get back to the essentials. Just about everyone has a pair of jeans in their closet - including your favourite celebrities and fashion designers. Jack & Jones, a danish brand well known for it´s denim expertise, has launched their very first jeans intelligence store located in Salzburg, making it the first of it´s kind.

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While many believe that Jack & Jones only stands for boring print designs and basic everyday wear, the danish fashion giant is at the top of the food chain when it comes to everything regarding denim.

In order to celebrate the opening of the Jeans Intelligence Studio located in Europark, Salzburg I, along some fellow male bloggers from Vienna such as: Philippe Gazar, Meanwhileinawesometown Dennis Glanz & Hank Ge, had the opportunity to experience the store before ´its official opening.

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The concept store offers a variety off experiences and expertise regarding denim, but what really stood out was the possibility to customize your very own denim.

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The concept store offers a variety off experiences and expertise regarding denim, but what really stood out was the possibility to customize your very own denim.

All in all the store offers stunning interior design, an overall space of roughly 120 square meters and a so called "denim bar" - yep you heard me. Apart from looking awesome this denim bar provides you with a denim expert who happily answers every question you have regarding denim.

"Tell ´em this boy was´t meant for lovin´" The Weeknd

In collaboration with Jack & Jones

Photos by Samir Novotny / Constant Evolution

Ilja Jay Lawal

Entrepreneur & Blogger.

Fashion-Experte. Marketing-Professional. Blogger des Jahres. Unternehmer. Autor. Speaker. Hustler. Träumer. Macher. Als studierter Kommunikationsprofi und Querdenker, wie er im Buche steht ist Ilja seit Tag 1 in der Selbständigkeit. Als Gründer und Geschäftsführer des Wiener Rekord-Labels TrueYou stellte er die heimische Modebranche auf den Kopf.

Mit seinem Blog wayofjay eroberte er die Herzen der Blogger-Szene und wurde zum Lifestyle Blogger der Jahres 2017 gekürt. Die Gründung seiner preisgekrönten Werbeagentur FOLLOW sowie der Sport-Lifestyle Marken Fitness Festival & Österreichs 1. Fitness Café Fuel Up sind weitere Meilensteine seiner bisher jungen Karriere. Anfang des Jahres erweiterte er sein Portfolio um die Business- & Motivationsplattform: Dreamers Who Do.

Seiner Leidenschaft für Marketing & Sales sowie Mindset & Leadership geht er als Speaker, Coach und Autor nach und bringt den Menschen seinen „wayofjay“ sowie die wahre Bedeutung des Wortes „Hustle“ näher. Seine größte Leidenschaft bleibt jedoch: Das Unmögliche möglich zu machen.

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