Starring Milla Jovovich: The night that flows
The most fascinating experience in London
So it´s time to share this experience with you. As you might remember I visited London at the beginning of February, and if you followed me on my various social channels, then you have already gotten a glimpse of that night...and let me tell you, I have never seen anything like it. But see for yourself:
That night in London was all about finding the perfect flow. Milla Jovovich, known through a variety of movies serves as the official testimonial of Toyota´s new C-HR, incase you missed my earlier Post about the collaboration of TrueYou and Toyota click here.
While I have visited a bunch of events throughout my various travels, I dare say that that night really hits the top 3 - that my friends is how you successfully do Storytelling as a brand. What they did was quite astonishing to say the least: gather a bunch of international renown Journalists and let them starr in a movie with a Hollywood star - all while staying immersed in the experience.
Finally I´d like to highlight that this is one down from my bucket list:
- Starring in a movie with a Hollywood Star - Check
On to the next one!