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Born and raised in Vienna

Based throughout the world while inspiring a whole generation

Way Of Jay is an Award Winning Men´s Fashion and Lifestyle Blog based in Vienna, Austria. Following the journey of fashion mind Ilja Jay, talking menswear, lifestyle and providing a distinctive approach to fashion. Inspiration for the dedicated.

However Ilja Jay Lawal is not only a fashion blogger and model. He´s one of the founders of the Viennese Fashion & Lifestyle label “TrueYou”, which stands for unconventional, revolutionary appearance as well as innovative Collaborations.

Two of his most recent projects are the Network Agency FOLLOW, which serves as a Plattform to network, and Fitness Festival Vienna, which provides a Playground for everybody who loves being active. As a young entrepreneur he´s constantly looking to develop himself and his projects. 



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