BORN AND RAISED IN VIENNA

BASED IN THE WORLD´S FASHION METROPOLES

Way Of Jay is an Award Winning Men´s Fashion and Lifestyle Blog based in Vienna, Austria. Following the journey of fashion entrepreneur Ilja Jay Lawal, talking menswear, lifestyle and providing a distinctive approach to fashion. Inspiration for the dedicated.

However Ilja Jay is not only a fashion blogger. He´s one of the founders of the Viennese Fashion & Lifestyle label „TrueYou“, which, as of today, is one of the most known and successful fashion brands throughout all of Austria. Apart from that he is a Keynote Speaker & occasional University lecturer, as he has developed a unique approach to his business endeavours, which he loves to share with others. 

Two of his most recent projects are the award winning Network-Agency FOLLOW, which serves as a Plattform to network & leverage your content strategy, and Fitness Festival Vienna, which is Austria´s biggest Fitness Event series. As a young entrepreneur he´s constantly looking to develop himself and his projects. He lives by the following quote:

„The world needs dreamers and the world needs doers. But above all the world needs dreamers who do.“