For Every Victory. It´s incredible how much meaning these words hold. These words are the core of the H&M Sport collection, which is releasing worldwide today.  An entire collection inspired by this years Summer Olympic Games which are taking place in Rio de Janeiro and are scheduled for kick of on August 5th. A collection designed to support the Swedish team of athletes - H&M really outdid themselves with this one.


So today, July 21st marks the date that the collection is being released worldwide. The exciting part about that is that while being launched today the collection will only be promoted for 1 week - not a day longer. A little more than a month ago, my friends at H&M Austria approached me and asked if I wanted to be part of this exclusive campaign. Considering that they had gathered inspireful people like Caitlyn Jenner and Mike Coots, to name a few - I didn´t need any more convincing.


Sport means a lot to me, because it helps me calm down and focus on my goals - All the more fitting that the campaign is called "For Every Victory" because I´m all about that ambitious approach. If you believe in yourself and bring the right amount of dedication along you´re basically limitless.

Apart from myself, my dear friend Ben also participated in this campaign. So in order to keep it all in the family we teamed up with Pat from Constant Evolution to shoot this exclusive.