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Food. Water. Denim. Let´s get back to the essentials. Just about everyone has a pair of jeans in their closet - including your favourite celebrities and fashion designers. Jack & Jones, a danish brand well known for it´s denim expertise, has launched their very first jeans intelligence store located in Salzburg, making it the first of it´s kind.

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While many believe that Jack & Jones only stands for boring print designs and basic everyday wear, the danish fashion giant is at the top of the food chain when it comes to everything regarding denim.

In order to celebrate the opening of the Jeans Intelligence Studio located in Europark, Salzburg I, along some fellow male bloggers from Vienna such as: Philippe Gazar, Meanwhileinawesometown Dennis Glanz & Hank Ge, had the opportunity to experience the store before ´its official opening.

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The concept store offers a variety off experiences and expertise regarding denim, but what really stood out was the possibility to customize your very own denim.

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The concept store offers a variety off experiences and expertise regarding denim, but what really stood out was the possibility to customize your very own denim.

All in all the store offers stunning interior design, an overall space of roughly 120 square meters and a so called "denim bar" - yep you heard me. Apart from looking awesome this denim bar provides you with a denim expert who happily answers every question you have regarding denim.

"Tell ´em this boy was´t meant for lovin´" The Weeknd

In collaboration with Jack & Jones

Photos by Samir Novotny / Constant Evolution